Qwest wanted XBox gamers to consider a better high-speed internet offering. So instead of just advertising within XBox Live games, we decided to give gamers the chance to show the entire XBox world how good they really are. We let them compete to cover our ingame ads with their avatar. In doing so they proved to all that they were the top gamer.
*Best Use of Advertising Creativity, OMMA Awards
*Best Use of Gaming, OMMA Awards